Além is a team of passionate and recognized experts. We create bespoke solutions that reflect and enhance the brands we work with. We produce your event so you can concentrate on your business objectives and build lasting connections.
Our Work Through Time
além’s story
1978
Boulder, CO Bicycle Events
The roots of Além – provided support for bicycle stage racing in the United States.
1982
BMW Motorcycles Corporate Events
Além began designing custom programs for media, consumers, technicians and VIPs.
1986
New York City Marathon
Provided motorcycles & assisted with coordinating RF Transmissions for live TV coverage.
1993
Ironman World Championship
Além has provided race support to the Championships in Kona, HI since the early 90s.
1996
Atlanta Olympic Torch Relay
Executed the Olympic Torch Relay and provided overall motor support for all Olympic Games moving events and media/broadcast operations.
2000
Drive Programs
Além has produced driving events and schools in more than 50 countries worldwide and continues to do so today, including EVOC (Emergency Vehicle Operations Course) training for law enforcement and first responders.
2004
Athens, Greece Global Torch Relay
Planned, coordinated and executed all aspects of the first global Olympic Torch Relay in history. The flame traveled to 35 cities in 27 countries on 5 continents for 36 days. In total 11,400 torchbearers participated and the flame and our team were transported with the use of two charter Boeing 747 aircraft and an 18-vehicle caravan.
2008
Democratic National Convention
Além produced all the signature events for the 2008 Democratic National Convention which included the 15,000 person media party and the Green Concert at Red Rocks which featured Sugarland, Sheryl Crow and Dave Matthews. The Associated Press cited the media party as one of the top five highlights of the Convention, declaring “Give the Hosts a Pulitzer!”
2010
Dubai World Cup, Dubai
Began working with the Dubai government to develop a program to promote the spirit and vision of the Dubai “brand”.
2014
Sochi Olympic Torch Relay
Além served numerous roles with the Sochi 2014 Olympic Torch Relay. Além was initially contracted to help develop the scope and budget of the relay, followed by the operational roll out of the project for the Sochi Organizing Committee. Além was also contracted by the relay’s national partner, Ingosstrakh Insurance, to create, plan and execute their sponsorship of the relay across Russia, including their marketing and activation strategy. We also managed torchbearer programs for Ingosstrakh, the IOC, Visa, Dow and Sochi 2014.
2016
Rio Olympic Torch Relay
Planned, coordinated and executed all aspects of this torch relay, a 95-day journey through Brazil to the final destination in Rio De Janeiro to begin the games.