Além is a team of passionate and recognized experts. We create bespoke solutions that reflect and enhance the brands we work with. We produce your event so you can concentrate on your business objectives and build lasting connections.
Our Work Through Time
além’s story
1982
BMW Motorcycles Corporate Events
Além began designing custom programs for media, consumers, technicians and VIPs.
1978
Boulder, CO Bicycle Events
The roots of Além – provided support for bicycle stage racing in the United States.
1986
New York City Marathon
Provided motorcycles & assisted with coordinating RF Transmissions for live TV coverage.
1993
Ironman World Championship
Além has provided race support to the Championships in Kona, HI since the early 90s.
1996
Atlanta Olympic Torch Relay
Executed the Olympic Torch Relay and provided overall motor support for all Olympic Games moving events and media/broadcast operations.
2000
Drive Programs
Além has produced driving events and schools in more than 50 countries worldwide and continues to do so today, including EVOC (Emergency Vehicle Operations Course) training for law enforcement and first responders.
2004
Athens, Greece Global Torch Relay
Planned, coordinated and executed all aspects of the first global Olympic Torch Relay in history. The flame traveled to 35 cities in 27 countries on 5 continents for 36 days. In total 11,400 torchbearers participated and the flame and our team were transported with the use of two charter Boeing 747 aircraft and an 18-vehicle caravan.
2008
Democratic National Convention
Além produced all the signature events for the 2008 Democratic National Convention which included the 15,000 person media party and the Green Concert at Red Rocks which featured Sugarland, Sheryl Crow and Dave Matthews. The Associated Press cited the media party as one of the top five highlights of the Convention, declaring “Give the Hosts a Pulitzer!”
2010
Dubai World Cup, Dubai
Began working with the Dubai government to develop a program to promote the spirit and vision of the Dubai “brand”.
2014
Sochi Olympic Torch Relay
Além served numerous roles with the Sochi 2014 Olympic Torch Relay. Além was initially contracted to help develop the scope and budget of the relay, followed by the operational roll out of the project for the Sochi Organizing Committee. Além was also contracted by the relay’s national partner, Ingosstrakh Insurance, to create, plan and execute their sponsorship of the relay across Russia, including their marketing and activation strategy. We also managed torchbearer programs for Ingosstrakh, the IOC, Visa, Dow and Sochi 2014.
2016
Rio Olympic Torch Relay
Planned, coordinated and executed all aspects of this torch relay, a 95-day journey through Brazil to the final destination in Rio De Janeiro to begin the games.
2017
All-New Land Rover Discovery Launch
Alem handled every aspect of this launch for the Jaguar Land Rover Retailers, from concept to onsite execution. Every element of this event was sourced and coordinated by the team at Alem, including: design and branding, menu planning registration, graphics, vehicle fleet management and all onsite hospitality services. This was a new product launch, bringing all JLR Retailers to preview and learn about the All-New Land Rover Discovery.
2019
Jaguar Land Rover Pride & Pinnacle
This annual incentive program is hosted by the JLR Executive team as a reward trip for their top Dealer Principals and General Managers. Forty-five JLR internals and dealers attended the program arriving in Arusha for a one night stay at Mount Meru before heading by private plane into the Serengeti for a four night stay at the Four Seasons Serengeti. Além coordinated all aspects of the program including sourcing locations, creating a custom-branded registration and informational website, pre-event guest communications, food and beverage, ground transfers, hotels, gifting, activities and onsite hospitality and guest support. Além also coordinated pre- and post- extensions for this trip, in various regions of Africa.
2019
Delta Investor Day
Além was the primary partner for Delta’s 2019 Investor Day, an annual meeting that Delta hosts to update their valued investors. The program started with a reception at the Atlanta Porsche Performance Center, where guests had the opportunity to do hot laps on the Porsche track with a Porsche Drive Instructor, followed by dinner. The next day all investors attended a half-day meeting with lunch at the Delta Flight Museum. Além coordinated all aspects of the program including website invitations, hotel, ground transfers, F&B, collateral printing and onsite hospitality.
2023
Yamaha Best in Class
Além organized a comprehensive incentive trip for 70 couples to Edinburgh, Scotland, managing all aspects from start to finish. This included creative content development, a user-friendly registration website, and tailored collateral. To fully immerse the group, Além coordinated culturally themed and locally sourced gifting, planned engaging local activities, and provided seamless ground transportation and flight bookings. Meticulously chosen venues and exquisite food and beverage offerings completed a memorable experience, showcasing Scotland’s charm and hospitality.
2024
Jaguar Land Rover Retailer Summit
The annual JLR Retailer Conference invites top management of all North American dealerships to gather for business updates, learning workshops and vendor engagement via a trade show over a three day period. This event included 700 attendees and over 40 partners for an exhibit area. Alem coordinated all aspects of this event including: decor and branding, content creation and production, speaker coordination for breakout sessions, exhibition services, registration, menu and entertainment planning for all meals and coordination with event sponsors.
2026
Olympic Torch Relay
The Milano Cortina 2026 Olympic Torch Relay is a 63 day journey, visiting every province in Italy from Rome to Milan. Além’s continued support for the Olympic Torch Relay varies from complete turnkey services for the host city to full support services for VIP torchbearers. For Milan Cortina 2026 Além partnered with a number of Games stakeholders and commercial partners on the planning and operation of their torchbearer programs - creating a very bespoke experience for each of our partners’ valued torchbearers. Torchbearers are welcomed with a pre-relay presentation and clear communication around onsite logistics for them and their families , creating a once in a lifetime experience, to carry the Olympic Flame