Dubai World Cup

2016 Dubai, UAE For the past six years Além has managed the Dubai Long Weekend, an ultra-exclusive event centered on the Dubai World Cup, the world’s richest horse race. The program brings together a select group of business and thought leaders from around the world for a weekend in Dubai. We design an agenda that both connects guests with Dubai and promotes the spirit of the Dubai “brand”, with unforgettable experiences such as helicopter flights from the top of the world’s most exclusive hotel, the Burj Al Arab, and business roundtables on the 124th floor of the Burj Khalifa, the world’s tallest building.