Jaguar F-Type Launch

2014 Austin, TX Not since the E-type, in 1961, has Jaguar made a true two-seat, convertible sports car focused on performance, agility and driver involvement. What better venue to launch such an iconic, statement vehicle than the Circuit of the Americas, the new purpose-built F1 track in Austin, TX. As the first major launch event at this new facility, Além coordinated all aspects of the Retailer Launch for US and Canada attendees as well as Jaguar Land Rover North America internals and key partners.