Jaguar/Land Rover Press Event
2015 Sedona, Arizona
Além designed every program element for the 2016 Diesel Range Rover, 2016 Diesel Range Rover Sport and 2016 Jaguar XF Short Lead Press Event in Sedona, Arizona. Three waves of attendees, with 24 automotive journalists per wave, test drove the new vehicles over a 3-day, 2-night event. Creative add-ons included having journalists get behind the wheel of the Range Rover immediately upon arrival in Phoenix for the drive to Sedona.