Rio de Janeiro 2016 Summer Olympic Games
2016 Rio de Janeiro, Brazil
Rio 2016 Olympic Torch Relay Presenting Partners Nissan and Bradesco Bank engaged Além to create, plan and execute their sponsorship of the 95-day torch relay as it travels across Brazil. Além helped to negotiate their partnership contracts with Rio 2016, and create and execute their marketing and activation plans and torchbearer operations as the relay hits the road and brings the excitement and passion of the Olympics and Rio 2016 throughout Brazil.